Impact of Consumer Inertia on Mobile Commerce Adoption under the Influence of Market Isomorphism Effects

• المؤلفون الرئيسيون: Tiu, Chai Hui, Dayang Affizzah, Awang Marikan
• التنسيق: مقال
• اللغة: English
• منشور في: 2022
• الموضوعات: HB Economic Theory; HF Commerce
• الوصول للمادة أونلاين: http://ir.unimas.my/id/eprint/40021/1/Impact%20of%20Consumer%20Inertia%20on%20Mobile%20Commerce.pdf; http://ir.unimas.my/id/eprint/40021/; https://www.business-and-management.org/paper.php?id=167

This study examines consumer mobile commerce adoption through consumer adoption behaviour from intention to use into adoption under the influence of consumer inertia and market isomorphism. The presence of inertia elements could naturally act as an inhibiting agent in adopting consumer technologi...