Modelling the signifcance of strategic orientation for competitive advantage and economic sustainability : the use of hybrid SEM–neural network analysis

Economic sustainability involves the development of an organisation that meets its future needs through an integrated policy, planning, and social learning process. The purpose of this study was to investigate the mediating role of competitive advantage in the relationship between strategic orientat...

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Bibliographic Details
Main Authors: Marvello, Yang, Norizan, Jaafar, Abdullah, Al Mamun, Anas, A. Salameh, Noorshella, Che Nawi
Format: Article
Language:English
Published: Springer Nature 2022
Subjects:
Online Access:http://ir.unimas.my/id/eprint/39269/1/Modelling%20the%20-%20Copy.pdf
http://ir.unimas.my/id/eprint/39269/
https://innovation-entrepreneurship.springeropen.com/articles/10.1186/s13731-022-00232-5
https://doi.org/10.1186/s13731-022-00232-5
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