The Innovative Society: A Comparison Study of Innovation Diffusion among Farmers in Malaysia Two Major Granary Area
Purpose: The study conducted to investigate the challenges that are faced in innovation diffusion effort of new green technology specifically on green urea Design/methodology/approach: This study had involved 400 farmers in MADA and KADA as the respondents Findings: The result of the study fou...
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Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
Universal Publishers - Boca Raton
2017
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Subjects: | |
Online Access: | http://ir.unimas.my/id/eprint/36074/1/granary1.pdf http://ir.unimas.my/id/eprint/36074/ http://www.gbmrjournal.com/vol9no1s.htm |
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Summary: | Purpose: The study conducted to investigate the challenges that are faced in innovation diffusion effort of new green technology specifically on green urea
Design/methodology/approach: This study had involved 400 farmers in MADA and KADA as the respondents
Findings: The result of the study found that there are significant differences in all dimensions studied between the two granary areas.
Originality/value: The paper shall highlight areas for further improvement of strategic communication strategies for new green technology leading to effective diffusion of innovation for adoption.
Keywords: Communication; Innovation; Farmers; Rice; Malaysia |
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