Financial Technology Awareness Among Homestay Operators in Sarawak, Malaysia
As a part of Malaysia’s tourism landscape, the homestay business has gone through various changes in the dynamic tourism industry. It was initially developed to allow tourists and visitors to experience the social and natural heritages of the local people as they live their daily life. Just li...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Human Resource Management Academic Research Society
2021
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/35693/1/homestay1.pdf http://ir.unimas.my/id/eprint/35693/ http://hrmars.com/index.php/pages/detail/IJARBSS http://dx.doi.org/10.6007/IJARBSS/v11-i7/10492 D |
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| Summary: | As a part of Malaysia’s tourism landscape, the homestay business has gone through various
changes in the dynamic tourism industry. It was initially developed to allow tourists and
visitors to experience the social and natural heritages of the local people as they live their
daily life. Just like any other business, homestay business is also being impacted by the rapid
development of information and communication technology (ICT) including the disruptive
development of financial technology or better known as Fintech. This is widely acknowledged
as an innovative solution for financial transactions due to the great convenience that it offers
not only to the consumers but also the business operators. However, as the homestay
business in Malaysia tends to be operated among micro, small and medium enterprises, or to
be more precise are mainly operated as personal or family businesses, the adoption of Fintech
services is still at the infant stage among homestay operators. Realizing the significance of
Fintech towards the development of homestay business in Malaysia, a qualitative method
was adopted involving in-depth interviews of 30 homestay operators. The site of the study is
in Sarawak, which is the largest state in Malaysia. An open-ended, in-depth interview method
is adopted as it enables the homestay operators to give their views in a robust and detailed
manner. This study is needed to identify the cause of low adoption rate among homestay
operators, hence, initiating the knowledge and later actions to encourage the homestay
operators to reap the benefits that the Fintech has to offer |
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