New Theory for A Conceptual Framework towards Audience Delight

Countries has developed strategies to attract tourists in order for them to experience, visit, engage and participate in a touristic product or service. The brand has become a trend in marketing and considered a medium for increasing product and services demand. Festival can have managed as a bra...

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Bibliographic Details
Main Authors: Shaik Azahar, Shaik Hussain, Quziana, Mohd Rozi
Format: Article
Language:English
Published: 2021
Subjects:
Online Access:http://ir.unimas.my/id/eprint/35363/1/FSGK_2021_Shaikh%20Azhar.pdf
http://ir.unimas.my/id/eprint/35363/
https://hrmars.com/papers/detail/IJARBSS/9941/New-Theory-for-A-Conceptual-Framework-towards-Audience-Delight
http://dx.doi.org/10.6007/IJARBSS/v11-i5/9941
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