Customers’ housing-switching behavior in Chongqing, China: A conceptual framework from the perspective of pull-push mooring theory

A myriad of research has been carried out to explain customers’ buying intention and motivation. Taking a new approach this study has applied the pull-push mooring theory to explain buying intention in context of Chongqing China Real Estate market especially on customers’ housing-switching behavior....

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Bibliographic Details
Main Authors: Yang, Hui Hui, Cui, Ruifu, Chong, Wei Ying
Format: Article
Language:English
Published: INTI International University 2020
Subjects:
Online Access:http://eprints.intimal.edu.my/1469/1/ij2020_47.pdf
http://eprints.intimal.edu.my/1469/
http://intijournal.newinti.edu.my
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