Factors Affecting E-Impulse Purchase Among Generation Y : The Moderating Impact Of Hedonic Shopping
This research was conducted to investigate the relationship between five elements of website characteristics and e-impulse purchase with hedonic shopping as moderator'. Questionnaires were distributed to 183 respondents in generation Y cohort throughout Kuching. Confirmatory factor analysis...
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| Format: | Final Year Project Report |
| Language: | English |
| Published: |
Universiti Malaysia Sarawak, (UNIMAS)
2019
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| Online Access: | http://ir.unimas.my/id/eprint/34669/2/Phui%20Wang%20Lee.pdf http://ir.unimas.my/id/eprint/34669/ |
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