Portrayal Of Chinese Culture In Petronas Television Advertisement : A Critical Discourse Analysis
This study attempted to analyse Petronas Chinese New Year advertisement from the perspective of critical discourse analysis. Fairclough 3 Dimensional framework was used to analyze the advertisements in terms of linguistic features, aspects that influences the production and consumption of the adv...
Saved in:
Main Author: | Fong, Jia Ling |
---|---|
Format: | Final Year Project Report |
Language: | English English |
Published: |
Universiti Malaysia Sarawak (UNIMAS)
2017
|
Subjects: | |
Online Access: | http://ir.unimas.my/id/eprint/34539/1/Portrayal%20Of%20Chinese%20Culture%20In%20Petronas%20Television%20Advertisement%20%20A%20Critical%20Discourse%20Analysis%C2%A0%2824pgs%29.pdf http://ir.unimas.my/id/eprint/34539/4/Fong%20Jia%20Ling%20ft.pdf http://ir.unimas.my/id/eprint/34539/ |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
A critical analysis of newspaper editorial discourse
on the portrayal of uprising in Libya and Syria
by: Afzal, Naeem, et al.
Published: (2015) -
Critical discourse analysis of advertisements in Malaysian women's magazine / Atiqah Zawani binti Kamaruzzaman.
by: Kamaruzzaman, Atiqah Zawani
Published: (2010) -
Portrayal Of The Iraq War (2005-2008) In The BBC’S English Online News: A Critical Discourse Analysis
by: al-Shaibani, Ghayth K. Shaker
Published: (2010) -
Advertising strategies in Television Malaysia's advertisements
by: Vasudevan, Chellammal
Published: (1982) -
Advertising strategies in Television Malaysia's advertisements
by: Vasudevan, Chellammal
Published: (1982)