Mediated discourse analysis : negotiating metrosexuality within L’oréal Men Expert’s packaging discourse / Cheong Huey Fen

• المؤلف الرئيسي: Cheong, Huey Fen
• التنسيق: أطروحة
• منشور في: 2014
• الموضوعات: P Philology. Linguistics
• الوصول للمادة أونلاين: http://studentsrepo.um.edu.my/5449/1/0_cover.pdf; http://studentsrepo.um.edu.my/5449/2/1_Perface.pdf; http://studentsrepo.um.edu.my/5449/3/2_Content.pdf; http://studentsrepo.um.edu.my/5449/4/3_References.pdf; http://studentsrepo.um.edu.my/5449/5/4_App_A_linguistic_framework.pdf; http://studentsrepo.um.edu.my/5449/6/5_App_B_product_packaging.pdf; http://studentsrepo.um.edu.my/5449/7/6__App_C___MULTIMODAL_FEATURES_OF_EACH_SOCIAL_ACTION.pdf; http://studentsrepo.um.edu.my/5449/8/7__App_D__Gender_Construction_Through_Multimodal_Features.pdf; http://studentsrepo.um.edu.my/5449/9/8_APP_E__Summary_of_Findings.pdf; http://studentsrepo.um.edu.my/5449/

Gender, the social rules and standards of behaviours imposed on male and female, has been a popular social debate. The modern pursuit of body beautiful and fashion among metrosexuals that trespasses feminine space causes uncertain social acceptance. Hence, the study aims to explore the marketing str...