Impact of Corporate Social Responsibility Activities on Customer Value Co-creation Behaviour in Pakistan’s Banking Industry

Banking industry of Pakistan has been facing the problem of disconnection between customers and management due to their differences in priorities. Without proper course of action, the banking industry will fail to retain the customers. Corporate social responsibility provides a platform on which cor...

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Bibliographic Details
Main Author: Muhammad, Mubushar
Format: Thesis
Language:English
Published: Universiti Malaysia Sarawak (UNIMAS) 2020
Subjects:
Online Access:http://ir.unimas.my/id/eprint/33555/6/Muhd%20Mubushar.pdf
http://ir.unimas.my/id/eprint/33555/
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