The Impact of CSR Dimensions on Customer Participation Behaviour in Banking Industry of Pakistan

• Main Authors: Muhammad, Mubushar, Norizan, Jaafar, Rossazana, Ab Rahim, Hasnain, Manzoor, Muhammad Imtiaz, Haider
• Format: E-Article
• Language: English
• Published: 2020
• Subjects: HB Economic Theory; HF Commerce; HG Finance
• Online Access: http://ir.unimas.my/id/eprint/29899/1/The%20Impact%20of%20CSR%20Dimensions%20on%20Customer_abstract.pdf; http://ir.unimas.my/id/eprint/29899/

This papers examines the impact of Customer dimension of CSR, local community dimension of CSR, employee dimension of CSR, supplier dimension of CSR on customer participation behaviour. Data was collected from 453 banking customers of Pakistan. Smart PlS was used to test the measurement model and st...