FACTORS INFLUENCING E-COMMERCE ADOPTION:EVALUATION USING STRUCTURAL EQUATION MODELLING (SEM)

• المؤلفون الرئيسيون: Sin, Kit Yeng, Sin, Mun Chong
• التنسيق: مقال
• اللغة: English
• منشور في: 2020
• الموضوعات: HF Commerce
• الوصول للمادة أونلاين: http://ir.unimas.my/id/eprint/33280/1/FACTORS%20INFLUENCING%20E-COMMERCE%20ADOPTION%20EVALUATION%20USING%20STRUCTURAL%20EQUATION%20MODELLING%20%28SEM%29_pdf.pdf; http://ir.unimas.my/id/eprint/33280/

Electronic commerce (e-commerce) has become a rapidly growing phenomenon to date. A peep into the exponential growth of the main players in this industry reveals a large reservoir of market potential for ecommerce. Nevertheless, the prevalence of e-commerce adoption has attracted attention from the...