Raising Mental Illness Awareness Among Students Of Higher Education Institutions Through Advertising Campaign Strategy
The objective of this study is to identify the main mental illness issues among higher education students. It is also analyze the effectiveness of advertising campaign strategy among Higher Education Institutions student. Based on that, video advertisement campaign about depression is created. Be...
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| Main Author: | |
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| Format: | Final Year Project Report |
| Language: | English English |
| Published: |
Universiti Malaysia Sarawak (UNIMAS)
2020
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| Online Access: | http://ir.unimas.my/id/eprint/32641/2/Raising%20Mental%20Illness%20Awareness%20Among%20Students%20Of%20Higher%20Education%20%20-%2024%20pgs.pdf http://ir.unimas.my/id/eprint/32641/4/Raising%20Mental%20Illness%20Awareness%20Among%20Students%20Of%20Higher%20Education.pdf http://ir.unimas.my/id/eprint/32641/ |
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| Summary: | The objective of this study is to identify the main mental illness issues among higher
education students. It is also analyze the effectiveness of advertising campaign strategy among
Higher Education Institutions student. Based on that, video advertisement campaign about
depression is created. Besides, students of higher education will expose about depression and
seek help if they are having any of its symptoms. |
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