Furniture design: application of the semantic differential technique to measure and evaluate consumer perception

• Main Authors: Shanat, M.B.H, Beale, P.
• Format: Conference or Workshop Item
• Language: English
• Published: Universiti Malaysia Sarawak, (UNIMAS) 2010
• Subjects: NC Drawing Design Illustration; NX Arts in general
• Online Access: http://ir.unimas.my/id/eprint/2549/1/Furniture%20design%20application%20of%20the%20semantic%20differential%20technique%20to%20measure%20and%20evaluate%20consumer%20perception.pdf; http://ir.unimas.my/id/eprint/2549/

This research will investigate the differences in furniture perceptions of form, utility and aesthetic among designers and users. The exploration will search the values of a ‘systematic’ approach to furniture design with ongoing user feedback, which should enhance the acceptability of the design obj...