Tourists’ Perceived Destination Competitiveness in Protected Areas: The Case of Semenggoh Nature Reserve
Ecotourism is referred to sustainable tourism, whereby responsible travel is endorsed, especially in natural areas that emphasize on relaxation. In Malaysia, the richness of natural areas leads ecotourism to become one of the rapidly growing industries within the nation. Thus, there is a need for co...
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Online Access: | http://ir.unimas.my/id/eprint/28140/1/Tourists%E2%80%99%20Perceived%20Destination%20Competitiveness%20in%20Protected%20Areas%20-%20Copy.pdf http://ir.unimas.my/id/eprint/28140/ https://doi.org/10.32861/jssr.511.1600.1608 |
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my.unimas.ir.281402021-10-06T04:04:06Z http://ir.unimas.my/id/eprint/28140/ Tourists’ Perceived Destination Competitiveness in Protected Areas: The Case of Semenggoh Nature Reserve Jun Zhou, Thong May Chiun, Lo Mohamad Kadim, Suaidi Abang Azlan, Mohamad Chee Hua, Chin GV Recreation Leisure H Social Sciences (General) HD28 Management. Industrial Management Ecotourism is referred to sustainable tourism, whereby responsible travel is endorsed, especially in natural areas that emphasize on relaxation. In Malaysia, the richness of natural areas leads ecotourism to become one of the rapidly growing industries within the nation. Thus, there is a need for complete understanding of ecotourism practice in planning, developing, and resources management to ensure sustainability without causing environmental degradation. Over the decades, people are progressively pursuing for reconnection with the nature for pukka natural experiences during their travel. This study intends to identify the impacts of natural resources, accessibility, cultural uniqueness, carrying capacity, and perceived values on tourism destination competitiveness from tourists’ perspectives. A total of 157 respondents had participated in completing the questionnaire. WarpPLS (version 6.0) was applied to assess the developed model based on path modelling followed by bootstrapping. The results revealed that accessibility and cultural uniqueness are positively and significantly correlated to tourism destination competitiveness based on tourists’ perspectives. Surprisingly, natural resources, carrying capacity, and perceived values were observed to be no significant relationship with tourism destination competitiveness. The implications, limitations, and directions for future research are further discussed. Academic Research Publishing Group 2019 Article PeerReviewed text en http://ir.unimas.my/id/eprint/28140/1/Tourists%E2%80%99%20Perceived%20Destination%20Competitiveness%20in%20Protected%20Areas%20-%20Copy.pdf Jun Zhou, Thong and May Chiun, Lo and Mohamad Kadim, Suaidi and Abang Azlan, Mohamad and Chee Hua, Chin (2019) Tourists’ Perceived Destination Competitiveness in Protected Areas: The Case of Semenggoh Nature Reserve. The Journal of Social Sciences Research, 5 (11). pp. 1600-1608. ISSN 2411-9458 https://doi.org/10.32861/jssr.511.1600.1608 DOI:org/10.32861/jssr.511.1600.1608 |
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GV Recreation Leisure H Social Sciences (General) HD28 Management. Industrial Management Jun Zhou, Thong May Chiun, Lo Mohamad Kadim, Suaidi Abang Azlan, Mohamad Chee Hua, Chin Tourists’ Perceived Destination Competitiveness in Protected Areas: The Case of Semenggoh Nature Reserve |
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Ecotourism is referred to sustainable tourism, whereby responsible travel is endorsed, especially in natural areas that emphasize on relaxation. In Malaysia, the richness of natural areas leads ecotourism to become one of the rapidly growing industries within the nation. Thus, there is a need for complete understanding of ecotourism practice in planning, developing, and resources management to ensure sustainability without causing environmental degradation. Over the decades, people are progressively pursuing for reconnection with the nature for pukka natural experiences during their travel. This study intends to identify the impacts of natural resources, accessibility, cultural uniqueness, carrying capacity, and perceived values on tourism destination competitiveness from tourists’ perspectives. A total of 157 respondents had participated in completing the questionnaire. WarpPLS (version 6.0) was applied to assess the developed model based on path modelling followed by bootstrapping. The results revealed
that accessibility and cultural uniqueness are positively and significantly correlated to tourism destination
competitiveness based on tourists’ perspectives. Surprisingly, natural resources, carrying capacity, and perceived values were observed to be no significant relationship with tourism destination competitiveness. The implications, limitations, and directions for future research are further discussed. |
format |
Article |
author |
Jun Zhou, Thong May Chiun, Lo Mohamad Kadim, Suaidi Abang Azlan, Mohamad Chee Hua, Chin |
author_facet |
Jun Zhou, Thong May Chiun, Lo Mohamad Kadim, Suaidi Abang Azlan, Mohamad Chee Hua, Chin |
author_sort |
Jun Zhou, Thong |
title |
Tourists’ Perceived Destination Competitiveness in Protected Areas: The Case of Semenggoh Nature Reserve |
title_short |
Tourists’ Perceived Destination Competitiveness in Protected Areas: The Case of Semenggoh Nature Reserve |
title_full |
Tourists’ Perceived Destination Competitiveness in Protected Areas: The Case of Semenggoh Nature Reserve |
title_fullStr |
Tourists’ Perceived Destination Competitiveness in Protected Areas: The Case of Semenggoh Nature Reserve |
title_full_unstemmed |
Tourists’ Perceived Destination Competitiveness in Protected Areas: The Case of Semenggoh Nature Reserve |
title_sort |
tourists’ perceived destination competitiveness in protected areas: the case of semenggoh nature reserve |
publisher |
Academic Research Publishing Group |
publishDate |
2019 |
url |
http://ir.unimas.my/id/eprint/28140/1/Tourists%E2%80%99%20Perceived%20Destination%20Competitiveness%20in%20Protected%20Areas%20-%20Copy.pdf http://ir.unimas.my/id/eprint/28140/ https://doi.org/10.32861/jssr.511.1600.1608 |
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13.18916 |