Controllable drivers that influence tourists’ satisfaction and revisit intention to Semenggoh Nature Reserve: the moderating impact of destination image

• Main Authors: Wei-Chiang, Chan, Wan Hashim, Wan Ibrahim, Lo, May Chiun, Abang Azlan, Mohamad, T., Ramayah, Chee-Hua, Chin
• Format: Article
• Language: English
• Published: Taylor & Francis Online 2021
• Subjects: HB Economic Theory; HE Transportation and Communications
• Online Access: http://ir.unimas.my/id/eprint/35366/3/FEB%202021.pdf; http://ir.unimas.my/id/eprint/35366/; https://www.tandfonline.com/doi/abs/10.1080/14724049.2021.1925288?src=&journalCode=reco20; https://doi.org/10.1080/14724049.2021.1925288

Ecotourism is a foremost promoted tourism product by the Malaysian government and significantly contributed to rural communities’ income. The objective of this study was to explore the empirical evidence of the relationships among service quality, satisfaction, and revisit intention to an ecotouri...