Malaysia Corporate Credibility Index : An Assesment
Corporate credibility has attracted interest from a wide range of academic disciplines. Malaysians tend to identify themselves by ethnic groups and not nationality. Cross-national marketing research that attempts to make comparisons and generalizations about Malaysian consumers, instead of Malay, C...
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Main Authors: | Dayang Affizzah, Awang Marikan, Fathan, Soetrisno, Irma Yazreen, Binti Md Yusoff, Winnie, Nirau |
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Format: | Article |
Language: | English |
Published: |
Macrothink Institute, Inc.
2019
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Subjects: | |
Online Access: | http://ir.unimas.my/id/eprint/27404/1/Dayang%20Affizzah%2C%20Binti%20Awang%20Marikan.pdf http://ir.unimas.my/id/eprint/27404/ http://www.macrothink.org/journal/index.php/jpag/article/view/15246 |
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