Apparel Impulse Buying Intention : A Comparison between Public and Private University Students
The sales volumes positively increase results by the impulse purchases as this consumer behavior happen at the stage of unplanned and immediate purchases and derived by internal and external factors. Thus, this research purposely to study the relationship between factors that influence public and p...
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| Main Author: | |
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| Format: | E-LPTA |
| Language: | English |
| Published: |
Universiti Malaysia Sarawak (UNIMAS)
2014
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/25586/1/Apparel%20Impulse%20Buying%20Intention%20ftext.pdf http://ir.unimas.my/id/eprint/25586/ |
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