The moderating effect of brand recovery on brand hate and desire for reconciliation: A PLS-MGA approach
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| Main Authors: | , |
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| Format: | E-Article |
| Language: | English |
| Published: |
Universiti Malaysia Sarawak, (UNIMAS)
2018
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/25344/1/THE%20MODERATING%20EFFECT%20OF%20BRAND%20RECOVERY%20ON%20BRAND%20HATE%20%28abstract%29.pdf http://ir.unimas.my/id/eprint/25344/ http://www.ijbs.unimas.my/index.php/content-abstract/all-issues/63-vol-19-no-3-2018/518-the-moderating-effect-of-brand-recovery-on-brand-hate-and-desire-for-reconciliation-a-pls-mga-approach |
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