Brand management in Small and Medium Enterprises (SMEs) from Stakeholder Theory Perspective
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Human Resource Management Academic Research Society
2018
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/22400/1/Samira.pdf http://ir.unimas.my/id/eprint/22400/ http://dx.doi.org/10.6007/IJARBSS/v8-i7/4376 |
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