The impact of relational value towards customer brand relationship stickiness in the context of Malaysia Public higher education service
This study attempts to investigate the effects of customer value specifically the relational value towards customer brand relationship stickiness in Malaysian public higher education service. Investigating relational value is crucial because it has transpired as one of the basic operant resources of...
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| Main Authors: | , |
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| Format: | E-Article |
| Language: | English |
| Published: |
Universiti Malaysia Sarawak (UNIMAS)
2017
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/19027/1/Vol18-no2-paper8%20%28abstrak%29.pdf http://ir.unimas.my/id/eprint/19027/ http://www.ijbs.unimas.my/index.php |
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