Developing Effective Customer Service Employees through Action Re-search : A Malaysian Local Authority Experience

• Main Authors: Peter, Songan, Elizabeth, Loh, Abang Ekhsan, Abang Othman
• Format: Article
• Language: English
• Published: UNIMAS Publisher 2016
• Subjects: H Social Sciences (General)
• Online Access: http://ir.unimas.my/id/eprint/17513/1/Developing%20Effective%20Customer%20Service%20Employees%20through%20Action%20%28abstract%29.pdf; http://ir.unimas.my/id/eprint/17513/; http://publisher.unimas.my/ojs/index.php/JCSHD/issue/view/61/showToc

Launching a hotline service is just one stage in the process of dealing with customers. Crucial to meeting its objectives is the development of human resources to imple-ment the hotline. This is to ensure that quality and standard are demonstrated in or-der to justify its existence. This paper prese...