Developing Effective Customer Service Employees through Action Re-search: A Malaysian Local Authority Experience

• Main Authors: Peter, Songan, Elizabeth, Loh, Abang Ekhsan, Abang Othman
• Format: Article
• Language: English
• Published: UNIMAS Publisher 2016
• Subjects: B Philosophy (General)
• Online Access: http://ir.unimas.my/id/eprint/41881/1/Developing%20Effective%20Customer%20Service%20Employees%20through%20Action%20Research-1.pdf; http://ir.unimas.my/id/eprint/41881/; https://publisher.unimas.my/ojs/index.php/JCSHD/article/view/362; https://doi.org/10.33736/jcshd.362.2016

Launching a hotline service is just one stage in the process of dealing with customers. Crucial to meeting its objectives is the development of human resources to implement the hotline. This is to ensure that quality and standard are demonstrated in order to justify its existence. This paper pres...