An evaluation of service quality from visitors' perspectives: The case of Niah National Park in Sarawak

This study assessed the quality of services in Niah National Park (NNP) located in Sarawak, a major ecotourism destination in Malaysia. The ECOSERV instrument developed by Khan in 2003 was modified to measure visitors' expectations and perceptions on services quality. Self-administered question...

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Bibliographic Details
Main Authors: Abas, Said, Ahmad, Shuib, Norazirah, Ayob, Fazlina, Yaakub
Format: Article
Language:English
Published: Universiti Malaysia Sarawak 2013
Subjects:
Online Access:http://ir.unimas.my/id/eprint/15962/1/Abas%20Said.pdf
http://ir.unimas.my/id/eprint/15962/
http://connection.ebscohost.com/c/articles/87560861/evaluation-service-quality-from-visitors-perspectives-case-niah-national-park-sarawak
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