Constructing ethnic identification variables of Malay, Chinese and Iban
This paper sets out to measure ethnic identification variables in a Malaysian context. Seven most widely accepted constructs of ethnic identity, language, friendship networks, religious affiliation, participation in clubs and organizations, endogamy, food preference and traditional celebrations were...
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Main Author: | Ernest Cyril , de Run |
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Format: | E-Article |
Language: | English |
Published: |
The ICFAI Journal of Marketing Management
2007
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Subjects: | |
Online Access: | http://ir.unimas.my/id/eprint/1411/1/24%2BConstructing%2BEthnic%2BIdentification%2B%2528abstract%2529%20%281%29.pdf http://ir.unimas.my/id/eprint/1411/ http://www.researchgate.net/publication/236202595_Constructing_ethnic_identification_variables_of_Malay_Chinese_and_Iban |
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