Malays consumer racism ethnocentrism and animosity
The purpose of this research is to examine the effects of three exogenous constructs; consumer racism, ethnic-based consumer ethnocentrism and ethnic-based consumer animosity towards Malay consumers' product judgement and willingness to buy Chinese products. First, this chapter discusses the re...
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| Format: | Book |
| Language: | English |
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IIUM Press, International Islamic University Malaysia
2017
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| Online Access: | http://irep.iium.edu.my/74975/1/74975_Malays%20consumer%20racism%20ethnocentrim%20and%20animosity.pdf http://irep.iium.edu.my/74975/ |
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