Attitude Towards Advertising: From Malaysians And Indonesians Perspectives

• المؤلفون الرئيسيون: Hiram, Ting, Ernest Cyril, de Run, Sudiyanti, Sudiyanti, Cheah, Jun-Hwa
• التنسيق: Conference or Workshop Item
• اللغة: English
• منشور في: 2016
• الموضوعات: HF Commerce
• الوصول للمادة أونلاين: http://ir.unimas.my/id/eprint/13981/1/Attitude%20towards%20Advertising%20%28abstract%29.pdf; http://ir.unimas.my/id/eprint/13981/; https://www.researchgate.net/publication/308726014_Attitude_towards_Advertising_From_Malaysian_and_Indonesian_Perspectives

This study seeks to determine attitude towards advertising in general in Malaysia and Indonesia, and the moderating effect of nationality on behavioural relationships. Theory of reasoned action and the seven-factor belief model are utilized to explain the effect of advertising beliefs on attitude...