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If it is a duck, it should quack :three descriptive elements that influence television advertisement success from the perspective of teenagers in Kuching, Sarawak

The main aim of this study is to determine whether there are significant relationships between the three descriptive elements (involvement, message, and celebrity) and the TV advertisement effectiveness based on the purchase intention

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Bibliographic Details
Main Author: Goh,, Poi Chiaw
Format: Final Year Project Report
Language:English
Published: Universiti Malaysia Sarawak 2005
Subjects:
AC Collections. Series. Collected works
H Social Sciences (General)
Online Access:http://ir.unimas.my/id/eprint/1066/8/Goh%20Poi%20Chiaw.pdf
http://ir.unimas.my/id/eprint/1066/
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record_format eprints
spelling my.unimas.ir.10662023-10-03T07:58:48Z http://ir.unimas.my/id/eprint/1066/ If it is a duck, it should quack :three descriptive elements that influence television advertisement success from the perspective of teenagers in Kuching, Sarawak Goh,, Poi Chiaw AC Collections. Series. Collected works H Social Sciences (General) The main aim of this study is to determine whether there are significant relationships between the three descriptive elements (involvement, message, and celebrity) and the TV advertisement effectiveness based on the purchase intention Universiti Malaysia Sarawak 2005 Final Year Project Report NonPeerReviewed text en http://ir.unimas.my/id/eprint/1066/8/Goh%20Poi%20Chiaw.pdf Goh,, Poi Chiaw (2005) If it is a duck, it should quack :three descriptive elements that influence television advertisement success from the perspective of teenagers in Kuching, Sarawak. [Final Year Project Report] (Unpublished)
institution Universiti Malaysia Sarawak
building Centre for Academic Information Services (CAIS)
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sarawak
content_source UNIMAS Institutional Repository
url_provider http://ir.unimas.my/
language English
topic AC Collections. Series. Collected works
H Social Sciences (General)
spellingShingle AC Collections. Series. Collected works
H Social Sciences (General)
Goh,, Poi Chiaw
If it is a duck, it should quack :three descriptive elements that influence television advertisement success from the perspective of teenagers in Kuching, Sarawak
description The main aim of this study is to determine whether there are significant relationships between the three descriptive elements (involvement, message, and celebrity) and the TV advertisement effectiveness based on the purchase intention
format Final Year Project Report
author Goh,, Poi Chiaw
author_facet Goh,, Poi Chiaw
author_sort Goh,, Poi Chiaw
title If it is a duck, it should quack :three descriptive elements that influence television advertisement success from the perspective of teenagers in Kuching, Sarawak
title_short If it is a duck, it should quack :three descriptive elements that influence television advertisement success from the perspective of teenagers in Kuching, Sarawak
title_full If it is a duck, it should quack :three descriptive elements that influence television advertisement success from the perspective of teenagers in Kuching, Sarawak
title_fullStr If it is a duck, it should quack :three descriptive elements that influence television advertisement success from the perspective of teenagers in Kuching, Sarawak
title_full_unstemmed If it is a duck, it should quack :three descriptive elements that influence television advertisement success from the perspective of teenagers in Kuching, Sarawak
title_sort if it is a duck, it should quack :three descriptive elements that influence television advertisement success from the perspective of teenagers in kuching, sarawak
publisher Universiti Malaysia Sarawak
publishDate 2005
url http://ir.unimas.my/id/eprint/1066/8/Goh%20Poi%20Chiaw.pdf
http://ir.unimas.my/id/eprint/1066/
_version_ 1779150645258878976
score 13.209306

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