The Role of Advertising Expenditure in Measuring Indonesia’s Money Demand Function
Using the consumer theory approach as suggested by Habibullah (2009), this study aims to shed new light on monetary authority by incorporating advertising expenditure, a variable that has been neglected in the past, into study of the money demand function in Indonesia. In addition, different measure...
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| Main Authors: | , , |
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| Format: | E-Article |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/2147/ |
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