If it is a duck, it should quack :three descriptive elements that influence television advertisement success from the perspective of teenagers in Kuching, Sarawak
The main aim of this study is to determine whether there are significant relationships between the three descriptive elements (involvement, message, and celebrity) and the TV advertisement effectiveness based on the purchase intention
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| Main Author: | |
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| Format: | Final Year Project Report |
| Language: | English |
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Universiti Malaysia Sarawak
2005
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| Online Access: | http://ir.unimas.my/id/eprint/1066/8/Goh%20Poi%20Chiaw.pdf http://ir.unimas.my/id/eprint/1066/ |
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| Summary: | The main aim of this study is to determine whether there are significant relationships between the three descriptive elements (involvement, message, and celebrity) and the TV advertisement effectiveness based on the purchase intention |
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