DETERMINANTS OF CONTINUOUS USAGE BEHAVIOR OF SOCIAL COMMERCE : A STUDY OF SMALL ONLINE VENDORS IN PAKISTAN

Objective: The objective of this study is to investigate determinants of continuous usage behavior of small online vendors in social commerce under government support as moderator. Theoretical Framework: Social Exchange Theory and TOE framework provide theoretical underpinnings of this study to unde...

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書誌詳細
主要な著者:	Muhammad Zaigham, Raza, Mahani Mohammad, Abdu Shakur, Shahnawaz, Saqib
フォーマット:	論文
言語:	English
出版事項:	SOUTH FLORIDA PUBLICATIONS 2025
主題:	HB Economic Theory HD28 Management. Industrial Management
オンライン･アクセス:	http://ir.unimas.my/id/eprint/47911/1/Life%2B5537.pdf http://ir.unimas.my/id/eprint/47911/ https://sdgsreview.org/LifestyleJournal/article/view/5537 https://doi.org/10.47172/2965-730X.SDGsReview.v5.n04.pe05537
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