Understanding the Intention to Consume by the Consumers for MSME in Malaysia

• 第一著者: kim seng, lee
• フォーマット: 学位論文
• 言語: English; English; English
• 出版事項: Lee Kim Seng 2024
• 主題: HF Commerce
• オンライン･アクセス: http://ir.unimas.my/id/eprint/45088/4/DSVA_LEE%20KIM%20SENG.pdf; http://ir.unimas.my/id/eprint/45088/5/Thesis%20PhD_Lee%20Kim%20Seng%20-%2024%20PAGES.pdf; http://ir.unimas.my/id/eprint/45088/11/Thesis%20PhD_Lee%20Kim%20Seng.ftext.pdf; http://ir.unimas.my/id/eprint/45088/

Micro, small and medium enterprises (MSMEs) make an important contribution to Malaysia's economy. The lack of market strategies is one of the biggest challenges for SMEs that hinders their growth. Private consumption as a measure of consumer spending that covers a multidisciplinary area is crit...