Description: The effects of technology anxiety and brand trust on the relationship between brand management's elements and brand loyalty: Malaysian car consumer's perspective

Doctor of Philosophy in Management

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Bibliographic Details
Main Author:	Syahida, Abd Aziz
Other Authors:	Muhammad Shahar, Jusoh, Assoc. Prof. Dr.
Format:	Thesis
Language:	English
Published:	Universiti Malaysia Perlis (UniMAP) 2018
Subjects:	Product management Brand loyalty Marketing
Online Access:	http://dspace.unimap.edu.my:80/xmlui/handle/123456789/78011
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Description
Summary:	Doctor of Philosophy in Management