Holdings: Impact of Meme advertising on brand equity

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Bibliographic Details
Main Authors:	Muhammad Sufyan, Ramish, Ummi Naiemah, Saraih, Julinawati, Suanda, Junaid, Ansari
Other Authors:	smsufyan@gmail.com
Format:	Article
Language:	English
Published:	School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP) 2022
Subjects:	Attitude towards advertising Brand equity Brand image Meme advertising Visual appeal
Online Access:	http://dspace.unimap.edu.my:80/xmlui/handle/123456789/75780
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