The influence of unethical marketing practices on consumers’ buying behaviours among Malaysian tertiary students

• المؤلفون الرئيسيون: J.L. Goo, U.N. Saraih, H.J. Jaafar, M.Y. Bibi Noraini, W.S. Yusoff, M.S. Ramish
• التنسيق: مقال
• اللغة: English
• منشور في: School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP) 2022
• الموضوعات: Consumer’s buying behaviour; False advertisement; Bait advertisement; Spamming; Psychoactive advertisement
• الوصول للمادة أونلاين: http://dspace.unimap.edu.my:80/xmlui/handle/123456789/74567

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