Social media advertising and online buying intentions: a multidimensional investigation with shopping enjoyment as mediator

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書目詳細資料
Main Authors:	Baskaran, Shathees, Raman, Dhinesh K., Nomahaza, Mahadi, Logaiswari, Indiran, Azman, Hashim
格式:	Article
語言:	English
出版:	School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP) 2021
主題:	Online buying intention Shopping enjoyment Informativeness Social media marketing Credibility
在線閱讀:	http://dspace.unimap.edu.my:80/xmlui/handle/123456789/72258
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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