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A Study of Factors Affecting Consumer Buying Behaviour in Online Shopping (Case Study: Digikala Online Store)

Link to publisher's homepage at http://ijbt.unimap.edu.my

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Bibliographic Details
Main Authors: Bastam, Hadi, Lotfabadi, Vahideh Tabasi, Kouchakzadeh, Vahidreza, Faraji, Mozhgan
Other Authors: Vahidreza.Kouchakzadeh@gmail.com
Format: Article
Language:English
Published: School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP) 2018
Subjects:
Buying Behaviour
Consumer
Online Store
Online Access:http://dspace.unimap.edu.my:80/xmlui/handle/123456789/51373
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spelling my.unimap-513732018-07-24T02:38:56Z A Study of Factors Affecting Consumer Buying Behaviour in Online Shopping (Case Study: Digikala Online Store) Bastam, Hadi Lotfabadi, Vahideh Tabasi Kouchakzadeh, Vahidreza Faraji, Mozhgan Vahidreza.Kouchakzadeh@gmail.com Buying Behaviour Consumer Online Store Link to publisher's homepage at http://ijbt.unimap.edu.my This study was conducted with the aim to investigate determinants of consumer buying behaviour in Digikala Online Store. This research was applied in terms of objective, and descriptive-correlational according to data collection method. The statistical population of this study consist of 200 consumers in Digikala Online Store, and they were selected by simple random sampling method according to Cochran's formula for infinite population. A valid questionnaire was used to collect data; and its reliability was confirmed by Cronbach's alpha. Structural Equation Modelling (SEM) was used to analyse data and examine hypotheses. Statistical SPSS and AMOS software was used as the data analysis tool. Findings indicated that all research hypotheses were confirmed, and this study concluded that factors such as user interface quality, product information quality, variety of choices, security perception, and saving money in online shopping could have positive effects on consumer attitude and encourage consumers to purchase. 2018-01-31T02:45:40Z 2018-01-31T02:45:40Z 2017-10 Article International Journal of Business and Technopreneurship, vol.7(3), 2017, pages 369-384 2231-7090 2232-1543 (online) http://dspace.unimap.edu.my:80/xmlui/handle/123456789/51373 en School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP)
institution Universiti Malaysia Perlis
building UniMAP Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Perlis
content_source UniMAP Library Digital Repository
url_provider http://dspace.unimap.edu.my/
language English
topic Buying Behaviour
Consumer
Online Store
spellingShingle Buying Behaviour
Consumer
Online Store
Bastam, Hadi
Lotfabadi, Vahideh Tabasi
Kouchakzadeh, Vahidreza
Faraji, Mozhgan
A Study of Factors Affecting Consumer Buying Behaviour in Online Shopping (Case Study: Digikala Online Store)
description Link to publisher's homepage at http://ijbt.unimap.edu.my
author2 Vahidreza.Kouchakzadeh@gmail.com
author_facet Vahidreza.Kouchakzadeh@gmail.com
Bastam, Hadi
Lotfabadi, Vahideh Tabasi
Kouchakzadeh, Vahidreza
Faraji, Mozhgan
format Article
author Bastam, Hadi
Lotfabadi, Vahideh Tabasi
Kouchakzadeh, Vahidreza
Faraji, Mozhgan
author_sort Bastam, Hadi
title A Study of Factors Affecting Consumer Buying Behaviour in Online Shopping (Case Study: Digikala Online Store)
title_short A Study of Factors Affecting Consumer Buying Behaviour in Online Shopping (Case Study: Digikala Online Store)
title_full A Study of Factors Affecting Consumer Buying Behaviour in Online Shopping (Case Study: Digikala Online Store)
title_fullStr A Study of Factors Affecting Consumer Buying Behaviour in Online Shopping (Case Study: Digikala Online Store)
title_full_unstemmed A Study of Factors Affecting Consumer Buying Behaviour in Online Shopping (Case Study: Digikala Online Store)
title_sort study of factors affecting consumer buying behaviour in online shopping (case study: digikala online store)
publisher School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP)
publishDate 2018
url http://dspace.unimap.edu.my:80/xmlui/handle/123456789/51373
_version_ 1643804063124422656
score 13.214268

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