A study of viewers’ attitude towards TV advertising in Thailand

• Main Authors: Chuthamas, Chittithaworn, Md. Aminul, Islam, Orachot, Thooksoon
• Format: Working Paper
• Language: English
• Published: Universiti Malaysia Perlis (UniMAP) 2011
• Subjects: International Conference on the Roles of Humanities and Social Science in Engineering (ICoHSE 2010); Advertising; Belief dimensions; Television advertisement; Attitude; Thailand
• Online Access: http://dspace.unimap.edu.my/xmlui/handle/123456789/11543

The 2nd International Conference on the Roles of Humanities and Social Science in Engineering (ICoHSE 2010) organized by Universiti Malaysia Perlis (UniMAP), 12th - 14th November 2010 at Bayview Beach Resort, Penang, Malaysia.