صورة الغلاف

A study of viewers’ attitude towards TV advertising in Thailand

The 2nd International Conference on the Roles of Humanities and Social Science in Engineering (ICoHSE 2010) organized by Universiti Malaysia Perlis (UniMAP), 12th - 14th November 2010 at Bayview Beach Resort, Penang, Malaysia.

محفوظ في:
التفاصيل البيبلوغرافية
المؤلفون الرئيسيون: Chuthamas, Chittithaworn, Md. Aminul, Islam, Orachot, Thooksoon
التنسيق: Working Paper
اللغة:English
منشور في: Universiti Malaysia Perlis (UniMAP) 2011
الموضوعات:
International Conference on the Roles of Humanities and Social Science in Engineering (ICoHSE 2010)
Advertising
Belief dimensions
Television advertisement
Attitude
Thailand
الوصول للمادة أونلاين:http://dspace.unimap.edu.my/xmlui/handle/123456789/11543
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الوصف
الملخص:The 2nd International Conference on the Roles of Humanities and Social Science in Engineering (ICoHSE 2010) organized by Universiti Malaysia Perlis (UniMAP), 12th - 14th November 2010 at Bayview Beach Resort, Penang, Malaysia.

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