A study of viewers’ attitude towards TV advertising in Thailand
The 2nd International Conference on the Roles of Humanities and Social Science in Engineering (ICoHSE 2010) organized by Universiti Malaysia Perlis (UniMAP), 12th - 14th November 2010 at Bayview Beach Resort, Penang, Malaysia.
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| Main Authors: | , , |
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| Format: | Working Paper |
| Language: | English |
| Published: |
Universiti Malaysia Perlis (UniMAP)
2011
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| Subjects: | |
| Online Access: | http://dspace.unimap.edu.my/xmlui/handle/123456789/11543 |
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