An application of the service brand verdict model in the evaluation of Japanese household and lifestyle product retail brands
As new entrants to the Malaysian market, Japanese household and lifestyle product retail brands have successfully gained a strong following among consumers of all ages and ethnicities within a short period of time. This study was conducted to uncover the branding elements which are meaningful to con...
محفوظ في:
المؤلفون الرئيسيون: | , , |
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التنسيق: | مقال |
اللغة: | English English |
منشور في: |
Universiti Malaysia Sarawak
2019
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الموضوعات: | |
الوصول للمادة أونلاين: | https://eprints.ums.edu.my/id/eprint/27908/1/An%20application%20of%20the%20service%20brand%20verdict%20model%20in%20the%20evaluation%20of%20Japanese%20household%20and%20lifestyle%20product%20retail%20brands%20ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/27908/2/An%20application%20of%20the%20service%20brand%20verdict%20model%20in%20the%20evaluation%20of%20Japanese%20household%20and%20lifestyle%20product%20retail%20brands%20FULL%20TEXT.pdf https://eprints.ums.edu.my/id/eprint/27908/ http://www.ijbs.unimas.my/images/repository/pdf/Vol20-no3-paper8.pdf |
الوسوم: |
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الانترنت
https://eprints.ums.edu.my/id/eprint/27908/1/An%20application%20of%20the%20service%20brand%20verdict%20model%20in%20the%20evaluation%20of%20Japanese%20household%20and%20lifestyle%20product%20retail%20brands%20ABSTRACT.pdfhttps://eprints.ums.edu.my/id/eprint/27908/2/An%20application%20of%20the%20service%20brand%20verdict%20model%20in%20the%20evaluation%20of%20Japanese%20household%20and%20lifestyle%20product%20retail%20brands%20FULL%20TEXT.pdf
https://eprints.ums.edu.my/id/eprint/27908/
http://www.ijbs.unimas.my/images/repository/pdf/Vol20-no3-paper8.pdf