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Moderating effect of races towards consumers' feeling of TCM usage

Malaysia has a multiple number of traditional medical systems that represent of several ethnic varieties of its community. These can be cluster into four main group namely, traditional "native", traditional Indian, traditional Chinese, and modern medicine. This study was conducted to ident...

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書目詳細資料
Main Authors:	Mui, Dyana Ling Chang, Yin, Ling Tam, Norazah Mohd Suki
格式:	Book Chapter
語言:	English
出版:	2016
主題:	HF Commerce
在線閱讀:	https://eprints.ums.edu.my/id/eprint/20069/1/Moderating%20effect%20of%20races%20towards%20consumers.pdf https://eprints.ums.edu.my/id/eprint/20069/ https://doi.org/10.4018/978-1-5225-0746-8.ch020
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