Female fashion shoppers responses towards the mall atmosphere

• 第一著者: Norazah Mohd Suki
• フォーマット: 論文
• 言語: English
• 出版事項: Researchers world 2011
• 主題: HF Commerce
• オンライン･アクセス: https://eprints.ums.edu.my/id/eprint/19641/1/Female%20fashion%20shoppers%20responses%20towards%20the%20mall%20atmosphere.pdf; https://eprints.ums.edu.my/id/eprint/19641/; http://www.researchersworld.com/vol2/issue3/Paper_2.pdf

The mall environment is central to the perception of merchandise quality, and the place where respondents gain their shopping experience. This study aims to examine the response of female fashion shoppers towards the mall atmosphere. A total of 100 female students conveniently sampled at a higher le...