Examining the correlations of hotel service quality with tourists satisfaction
This study aims to examine the correlation of hotel service quality (i.e. assurance, reliability, responsiveness, tangibles and empathy) with tourists’ satisfaction. Results via correlation analysis, among 200 respondents who have already experienced the tourism product and services in Federal Ter...
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2013
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Online Access: | https://eprints.ums.edu.my/id/eprint/19640/1/Examining%20the%20correlations%20of%20hotel%20service%20quality%20with%20tourists%20satisfaction.pdf https://eprints.ums.edu.my/id/eprint/19640/ https://pdfs.semanticscholar.org/b0db/f39f3f2a46162b07e9d22795e551d75d5036.pdf |
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my.ums.eprints.196402018-03-29T02:11:12Z https://eprints.ums.edu.my/id/eprint/19640/ Examining the correlations of hotel service quality with tourists satisfaction Norazah Mohd Suki HF Commerce This study aims to examine the correlation of hotel service quality (i.e. assurance, reliability, responsiveness, tangibles and empathy) with tourists’ satisfaction. Results via correlation analysis, among 200 respondents who have already experienced the tourism product and services in Federal Territory of Labuan, Malaysia revealed that service quality is significantly correlated with empathy, reliability, responsiveness and tangibles. The first served as the best predictor of tourists satisfaction followed by the latter. The findings imply the need for hotel providers to strategically leverage on these factors in its pursuit of tourists satisfaction. Direction for future study of study is also mentioned. IDOSI Publications 2013 Article PeerReviewed text en https://eprints.ums.edu.my/id/eprint/19640/1/Examining%20the%20correlations%20of%20hotel%20service%20quality%20with%20tourists%20satisfaction.pdf Norazah Mohd Suki (2013) Examining the correlations of hotel service quality with tourists satisfaction. World Applied Sciences Journal 12 (Special Issue of Tourism & Hospitality), 21 (12). pp. 1816-1820. ISSN 1818-4952 https://pdfs.semanticscholar.org/b0db/f39f3f2a46162b07e9d22795e551d75d5036.pdf |
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This study aims to examine the correlation of hotel service quality (i.e. assurance, reliability,
responsiveness, tangibles and empathy) with tourists’ satisfaction. Results via correlation analysis, among
200 respondents who have already experienced the tourism product and services in Federal Territory of Labuan,
Malaysia revealed that service quality is significantly correlated with empathy, reliability, responsiveness and
tangibles. The first served as the best predictor of tourists satisfaction followed by the latter. The findings
imply the need for hotel providers to strategically leverage on these factors in its pursuit of tourists satisfaction.
Direction for future study of study is also mentioned. |
format |
Article |
author |
Norazah Mohd Suki |
author_facet |
Norazah Mohd Suki |
author_sort |
Norazah Mohd Suki |
title |
Examining the correlations of hotel service quality with tourists satisfaction |
title_short |
Examining the correlations of hotel service quality with tourists satisfaction |
title_full |
Examining the correlations of hotel service quality with tourists satisfaction |
title_fullStr |
Examining the correlations of hotel service quality with tourists satisfaction |
title_full_unstemmed |
Examining the correlations of hotel service quality with tourists satisfaction |
title_sort |
examining the correlations of hotel service quality with tourists satisfaction |
publisher |
IDOSI Publications |
publishDate |
2013 |
url |
https://eprints.ums.edu.my/id/eprint/19640/1/Examining%20the%20correlations%20of%20hotel%20service%20quality%20with%20tourists%20satisfaction.pdf https://eprints.ums.edu.my/id/eprint/19640/ https://pdfs.semanticscholar.org/b0db/f39f3f2a46162b07e9d22795e551d75d5036.pdf |
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