Fan Pages On The Customer-Brand Relationship and Its Motivation To Participate: A Conceptual Paper

• Main Authors: Raihatul Jannah, Ahmad, Puteri Fadzline, Muhamad Tamyez
• 格式: Article
• 語言: English
• 出版: Penerbit Universiti Malaysia Pahang 2015
• 主題: HD28 Management. Industrial Management
• 在線閱讀: http://umpir.ump.edu.my/id/eprint/13857/1/Fan%20Pages%20On%20The%20Customer-Brand%20Relationship%20And%20Its%20Motivation%20To%20Participate-%20A%20Conceptual%20Paper.pdf; http://umpir.ump.edu.my/id/eprint/13857/; http://ijim.ump.edu.my/images/pdf/8.pdf

The purpose of this conceptual paper is to review the relationship between customers and their motivations to participate in Facebook fan pages. It defines and presents the effects of fan pages in a manner that shed light on the constructs and sets the stage for future research. This article also ex...