The influence of perceived value, brand image, trust and perceived risk on the customer loyalty towards Malaysia Airlines Berhad (MAB) services

• 主要な著者: Nur Syakirah binti Shariff, Nur Syuhaidah binti Abdul Shukor, Muhammad Asyraaf bin Abd Halim, Tan Chee San
• フォーマット: Undergraduate Final Project Report
• 出版事項: 2016
• オンライン･アクセス: http://discol.umk.edu.my/id/eprint/6780/

The purpose of this study is to investigate the factors that affecting customer loyalty toward Malaysia Airlines Berhad (MAB) services in Malaysia after a few serious and fatal MAB incidents happened in year 2014. Customer loyalty is importance for any organization to ensure the stability of the ope...