Celebrity endorsements: effectiveness on white goods purchase
The practice of celebrity endorsements has increased over time. Nowadays it has become a general element of advertising for each industry and Malaysia is one of them. Marketers use celebrity endorsers to influence the purchase decision of consumers in order to increase their sales and extend their m...
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| Format: | Undergraduate Final Project Report |
| Published: |
2011
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| Online Access: | http://discol.umk.edu.my/id/eprint/5479/ |
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