The satisfaction of Baba Nyonya food heritage in Malacca
This study focuses on tourist satisfaction with Baba and Nyonya heritage food in Melaka. This study examines the relationship between tourist satisfaction with Baba and Nyonya food heritage in Melaka. A quantitative methodology is used to accomplish this research. Simple random sampling is used and...
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| Main Authors: | , , , |
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| Format: | Undergraduate Final Project Report |
| Language: | English |
| Published: |
2021
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| Online Access: | http://discol.umk.edu.my/id/eprint/3851/1/GROUP%20T50.pdf http://discol.umk.edu.my/id/eprint/3851/ |
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| Summary: | This study focuses on tourist satisfaction with Baba and Nyonya heritage food in Melaka. This study examines the relationship between tourist satisfaction with Baba and Nyonya food heritage in Melaka. A quantitative methodology is used to accomplish this research. Simple random sampling is used and responses from 200 respondents are collected. To analyze all the data, descriptive analysis, reliability testing and Pearson correlation are used. This research contributes to understanding the satisfaction of heritage food for tourists who come to Melaka to enjoy Baba and Nyonya heritage food. |
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