Factors that influence the adoption of digital technology among tourism SMEs in Kelantan, Malaysia.
The use of digital technology has a significant impact on worldwide business growth and the tourism industry. This study seeks the relationship between performance expectancy, effort expectancy, social influence, behavioral intention, and adoption of digital technology among Tourism SMEs in Kelantan...
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Format: | Undergraduate Final Project Report |
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2021
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Online Access: | http://discol.umk.edu.my/id/eprint/3835/1/GROUP%20T39.pdf http://discol.umk.edu.my/id/eprint/3835/ |
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my.umk.eprints.38352022-05-24T03:26:21Z http://discol.umk.edu.my/id/eprint/3835/ Factors that influence the adoption of digital technology among tourism SMEs in Kelantan, Malaysia. Nur Syazwani Zabidi Nurul Haniza Mohd Zikri Nurul Aina Farhana Marzuki The use of digital technology has a significant impact on worldwide business growth and the tourism industry. This study seeks the relationship between performance expectancy, effort expectancy, social influence, behavioral intention, and adoption of digital technology among Tourism SMEs in Kelantan. Simple random sampling is used and responses from 122 respondents are collected. To analyze all the data, descriptive analysis, reliability testing, and Pearson correlation are used. The results have shown that the performance expectancy, effort expectancy, social influence, and behavioral intention positively value the relationship with digital technology adoption among Tourism SMEs in Kelantan. Hopefully, the information gathered during this study would assist the relevant parties in generating more revenue and profits, thereby improving the Malaysian economy. 2021-06-20 Undergraduate Final Project Report NonPeerReviewed text en http://discol.umk.edu.my/id/eprint/3835/1/GROUP%20T39.pdf Nur Syazwani Zabidi and Nurul Haniza Mohd Zikri and Nurul Aina Farhana Marzuki (2021) Factors that influence the adoption of digital technology among tourism SMEs in Kelantan, Malaysia. Final Year Project thesis, Universiti Malaysia Kelantan. (Submitted) |
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The use of digital technology has a significant impact on worldwide business
growth and the tourism industry. This study seeks the relationship between performance expectancy, effort expectancy, social influence, behavioral intention, and adoption of digital technology among Tourism SMEs in Kelantan. Simple random sampling is used and responses from 122 respondents are collected. To analyze all the data, descriptive analysis, reliability testing, and Pearson correlation are used. The results have shown that the performance expectancy, effort expectancy, social influence, and behavioral intention positively value the relationship with digital technology adoption among Tourism SMEs in Kelantan. Hopefully, the information gathered during this study would assist the relevant parties in generating more revenue and profits, thereby improving the Malaysian economy. |
format |
Undergraduate Final Project Report |
author |
Nur Syazwani Zabidi Nurul Haniza Mohd Zikri Nurul Aina Farhana Marzuki |
spellingShingle |
Nur Syazwani Zabidi Nurul Haniza Mohd Zikri Nurul Aina Farhana Marzuki Factors that influence the adoption of digital technology among tourism SMEs in Kelantan, Malaysia. |
author_facet |
Nur Syazwani Zabidi Nurul Haniza Mohd Zikri Nurul Aina Farhana Marzuki |
author_sort |
Nur Syazwani Zabidi |
title |
Factors that influence the adoption of digital technology among tourism SMEs in Kelantan, Malaysia. |
title_short |
Factors that influence the adoption of digital technology among tourism SMEs in Kelantan, Malaysia. |
title_full |
Factors that influence the adoption of digital technology among tourism SMEs in Kelantan, Malaysia. |
title_fullStr |
Factors that influence the adoption of digital technology among tourism SMEs in Kelantan, Malaysia. |
title_full_unstemmed |
Factors that influence the adoption of digital technology among tourism SMEs in Kelantan, Malaysia. |
title_sort |
factors that influence the adoption of digital technology among tourism smes in kelantan, malaysia. |
publishDate |
2021 |
url |
http://discol.umk.edu.my/id/eprint/3835/1/GROUP%20T39.pdf http://discol.umk.edu.my/id/eprint/3835/ |
_version_ |
1763303329402716160 |
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13.18916 |