Factors that influence the adoption of digital technology among tourism SMEs in Kelantan, Malaysia.

The use of digital technology has a significant impact on worldwide business growth and the tourism industry. This study seeks the relationship between performance expectancy, effort expectancy, social influence, behavioral intention, and adoption of digital technology among Tourism SMEs in Kelantan...

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Bibliographic Details
Main Authors: Nur Syazwani Zabidi, Nurul Haniza Mohd Zikri, Nurul Aina Farhana Marzuki
Format: Undergraduate Final Project Report
Language:English
Published: 2021
Online Access:http://discol.umk.edu.my/id/eprint/3835/1/GROUP%20T39.pdf
http://discol.umk.edu.my/id/eprint/3835/
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